BikeExchange - B2B World

One simple purpose: to fuel the passion for riding by making it easy to buy and sell.

At a glance

active sellers
Million customers

3 target groups



Buy & Sell

  • Marketplace platform
  • Extensive search from thousands of products, brands and shops
  • Buy in store or online
  • Good organic visibility



  • Retailstore / Marketplace platform
  • Shop-in-Shop concept for dealer
  • Your shop, your products, your prices
  • Sell ​​in store or online



  • Brandstore / Marketplace platform
  • Shop-in-Shop concept
  • Sale directly B2C or via dealer network
  • Brand controls prices, stocks and product presentation

What is BikeExchange ?


A destination where retailers, brands and distributors come together and where consumers can research and buy cycling products whenever and however they want.


An extensive product portfolio of technology solutions to support retailers, brands, distributors and the industry.


an established target group

with active buyers who are looking for products to do with cycling.

Key Products

Our core business product for over 10 years

BikeExchange | Retailstore offers bike store owners the opportunity to create their own shop on the BikeExchange Marketplace. It provides access to a dedicated sales channel with millions of active shoppers, researching and enquiring on products for their next cycling purchase.

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Create your website quickly and easily!

BikeExchange | Webstore is a fully customisable website solution offering customers the benefit of our product database, payments and integrations technology. BikeExchange | Webstore allows customers to publish products to both their Webstore and BikeExchange or individually making it simple and time effective.

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Professional help for your customers

With BikeExchange | Concierge, we support retailers and brands in giving their customers the best possible advice and helping them to choose the right product. We use a diverse selection of channels to make it easy for BikeExchange users to receive help with the product search and to achieve a positive purchase transaction more quickly.

Your Brand. Your Store.

Our customised store within a store solution for brands allowing listings of full-range, demonstration or promotional items direct to our engaged consumer audience.

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Connecting Your Brand & Dealer Network On BikeExchange

Building on the BikeExchange | Brandstore product - BikeExchange | Multistore allows brands to link their dealer networks to a parent or master account. This modern and flexible "omnichannel" concept supports brands and helps define pricing, presentation of its products advertised, locations & driving consumers into their store network through enquiries and sales.

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Product integrations made easy

BikeExchange | Connect is our integrations tool and platform. It enables easy integration into leading POS systems, 3PL and e-Commerce Websites. This allows our partners to simply synchronise pricing, stock availability / variations and orders.

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BikeExchange Market Platform

For Brands or Distributors who want to maintain control of their brand(s) network of dealers. Benefit from our proven marketplace knowledge, technology products and leading integration technologies to create a unique shopping destination for your dealers and customers.

Content, Media & Design Services

BikeExchange offers a wide range of flexible content and advertising options to support your brand, generate awareness & drive sales conversion for your products.

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The All-in-One Shipping Tool & Solution

BikeExchange | Logistics provides our partners with a shipping and logistics solution. BikeExchange | Logistics allows stores and retailers to access an easy process from their stores. Retailers have the ability to ship through reputable logistics providers at competitive and pre-negotiated rates, well below the industry average, arrange pick-up and print off labels. (coming soon)

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